The ideal ERP for the growth of a manufacturing company in northeastern Italy

Do you want to remain competitive in your target market? Choosing the right ERP can make the difference between success and failure.

In industry and manufacturing, digitization and process efficiency play a very important role in achieving and maintaining success. Maurizio Lena reiterates this to us in his experience as Purchasing Manager at LAM Industries.

Oracle NetSuite was the right choice, back in “far” 2014, to optimize internal production processes and improve management control.

The relationship with Ivan Zannese has continued since then with the sole objective of improving the evolution of the company and responding in a timely, personalized and competitive way to change.

Our client LAM Industries

LAM Industries s.r.l. manufactures and markets boilers, water storage tanks, combination tanks, heat pumps and thermal insulation. The company as it is today was founded in 2012 but its history goes back more than forty years. It is modern and technologically advanced, operates on a total area of 32,000 square meters, of which 16,000 is for production, and has a team of 70 highly qualified employees.

The collaboration between LAM Industries and the Green Tree staff -when it was not yet Green Tree- dates back to the summer of 2014, when the Oracle NetSuite implementation project began. Towards the end of that year all the setup activities were ready and in March 2015 the go live.

Today Green Tree continues to study, integrate and update the system in step with changes and developments in the company. A collaboration that is destined -we hope- to last for a long time and grow further.

LAM INDUSTRIES’ NEED: OPTIMIZE PRODUCTION

Why was Oracle NetSuite chosen as the new ERP system in a manufacturing company?

Prior to the implementation of Oracle NetSuite, LAM Industries’ IT and management system was primarily geared toward administrative organization, thus no longer useful for the new production needs.

The company did not, in fact, have the information needed to scale an increasingly competitive and demanding market.

The lack of adequate management control and work organization compromised the evaluation and identification of areas for improvement. In addition, production and logistics processes required optimization to increase efficiency.

An ERP system that improves work organization has a very positive impact on the company’s overall success. In the case of LAM Industries, with the choice of Oracle NetSuite and the support of Green Tree, it was possible to optimize the production flow and enhance its growth.

This investment has enabled the company’s advantageous presence in the market.

“Oracle NetSuite has enabled us to have a guideline on how to better organize work in the production phase, increase production efficiency and eliminate downtime.”

ORACLE NETSUITE: A TAILOR-MADE SUIT FOR LAM INDUTRIES

What were the reasons, challenges and benefits of the NetSuite system?

In searching for a comprehensive solution of its size, LAM Industries opted for Oracle NetSuite almost naturally. Maurizio was already aware of the technical advantages offered by the system, but it was the chemistry he immediately established with Ivan Zannese that tipped the scales toward yes, kicking off a long-lasting partnership based on trust.

LAM Industries was a forward-thinking company in 2014 by choosing to import all business processes into the Cloud, at a time when companies were looking at this new service with great suspicion.

The flexibility and customization offered by Oracle NetSuite allowed LAM Industries to tailor the system to its specific needs, to its production measures precisely.

The structuring and implementation of the Oracle NetSuite project was made possible primarily through close collaboration with LAM Industries. Attention to detail, active listening, and the ability to understand the company’s specific needs allowed us to guide LAM Industries through the initial transition and then the more analytical moment of software customization. Step by step, with mutual trust, with a continuous exchange of expertise and estimates, and with an enthusiastic dash of proactivity.

“The choice of NetSuite was mainly based on the seriousness and quality of the people we were dealing with. All changes bring fears and difficulties, especially in the beginning, but in the moments of “hysteria” we always found in Green Tree reassuring and competent answers that were able to guide us in the development and we still find this collaborative spirit today.”

GOAL ACHIEVED: 500% GROWTH

What has been the impact of this change on work organization and production efficiency?

LAM Industries is a success story of digital transformation.

After ten years of partnership with NetSuite, and with the constant support of Green Tree, the results LAM Industries has achieved are extraordinary and above initial expectations.

The credit for its exponential growth was certainly not ours or NetSuite’s, but if LAM Industries’ revenues have increased by 500% in a decade, some of it is also due to the choice of an effective, versatile and useful management, organizational and operational system.

The implementation of Oracle NetSuite has enabled LAM Industries to optimize production processes, reducing downtime and increasing overall efficiency. In addition, accurate and adequate management control has enabled the company to assess performance in detail and make informed and informed decisions for the future.

“In ten years we have gone from a turnover of 5 million to 25 million in 2022. It wasn’t all thanks to ERP, of course, but it certainly helped us support this development.”
“With Industry 4.0 funding, we invested, within about a year, 1.5 million euros in machinery to increase our production. We connected machine tools quickly thanks to technical support.”

LAM Industries’ processes today on Oracle NetSuite are:

  1. CRM
  2. Commercial
  3. Shipping
  4. Warehouse
  5. Technical department and time and methods
  6. Production planning
  7. Integration 4.0 with operating machines

LAM INDUSTRIES ADVISES

What are the elements that a company faced with changing or choosing a new ERP vendor should pay attention to?
“A lot depends on where you start, the situation the company is in, and of course, its goals. LAM Industries started one can say almost from scratch and we needed consistent guidance, people who were present and knew far more than we did.”

The human component is always a crucial piece in choosing a partnership. Determining factors such as quality, effectiveness, and usefulness are evaluated of a product, but in a request for advice, support, and coaching, the relationship established between the parties is decisive.

LAM Industries’ trust in our work and commitment is a great honor for us at Green Tree.

A GLIMPSE INTO THE FUTURE

“Our foreign market has slowed down, but we still expect the next six months of 2024 to be markedly different. We are investing in the company’s internal structure, bringing in new people dedicated to time and methods, quality and logistics to improve our operations.”

Thanks to Maurizio Lena for recounting these 10 years of professional and business growth with Oracle Netsuite and Green Tree. Thanks to owners Ruben Gheller and Moreno Daberto for choosing us as reliable partners to accompany the growth of LAM Industries.